
Elevate Your Career with PLNU's Bachelor of Arts in Strategic Communication
PLNU’s Bachelor of Arts in Strategic Communication program prepares students to ethically engage in both the marketplace and the public through discourse and action grounded in theory and practice. Through a fully online format, the strategic communication program draws from foundational communication theory and rhetorical principles to develop practical experience in cross-cultural communication, gender communication, public relations, advertising, organizational communication, community relations, and branding.
Featured Careers
PUBLIC RELATIONS SPECIALIST
A public relation specialist works to create, strategize, and maintain the public image of an organization.
Median Annual Salary
$69,780
Key Benefit
At PLNU, the skills and understanding to be an effective communicator are not only taught, but experienced through real-life applications.

DIGITAL MARKETING SPECIALIST
Digital marketing specialists create and publish written and visual content to support marketing funnels.
Median Annual Salary
$60,359
Key Benefit
A degree from PLNU will provide you with the skills and an understanding to creatively communicate marketing initiatives for employers.

Program Highlights
CAREER-READY TRAINING
Develop the skills needed to adapt to any professional environment, focusing on strategy, messaging, and audience engagement.
REPUTATION
Ranked as #14 Best Christian College in US and #23 College for Communications in California according to Niche.com.
PURPOSEFUL LEARNING
PLNU graduates are known in San Diego and wider communities for their reliability, servant leadership, and focus on community impact.
TIMELINE
Progress at your own pace and complete your degree in as few as 15 months.
CAREER OUTLOOK
Graduates are ready to take on roles in advertising, PR, marketing, nonprofit work, and more.
COST DETAILS
The Strategic Communication program costs $560 per unit. Financial Aid is available.
LEARNING OUTCOMES
Students who complete the strategic communication program will be able to:
Learn basic theory, application, and performance skills within the discipline of communication.
Use communication competently in a variety of complex environmental and social contexts.
Participate in the discipline of communication in their collective communities.
Display communication competence both verbally and nonverbally in interpersonal, small group, organizational, and intercultural contexts.
Demonstrate skills in the theoretical and historical critique of media, including the integration of a Christian worldview and ethical framework for viewing, interpreting, and critiquing media messages.

